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Cookie and Tracker Policy

Last updated : June 3, 2026

This policy describes the cookies and trackers used by the Meduz application, in accordance with the ePrivacy Directive (2002/58/EC) and the recommendations of the CNIL (deliberation of September 17, 2020).

1. What is a cookie or tracker?

A tracker is a file stored on your device when you use an online service. It allows information to be stored or accessed on your device.

Important: Meduz is primarily a mobile application. It does not use traditional web cookies for advertising purposes. The trackers listed below relate to the mobile application's local storage (SharedPreferences on Android/iOS) as well as integrated third-party SDKs.

2. Trackers used

TrackerPlatformPurposeDurationConsent required
Firebase session tokenWeb + MobileMaintaining the authentication sessionSessionNo (strictly necessary)
FCM token (push)MobileSending push notificationsActive account lifetimeYes
ad_interstitial_countMobileCounting interstitial ad frequency1 dayYes
ad_last_reset_dateMobileResetting the daily ad quota1 dayYes
AdMob SDK (Google)MobileDisplaying and targeting ads (free plan only)13 months maximumYes (ATT on iOS, UMP on Android)
Pangle SDK (ByteDance)MobileAds via AdMob mediation13 months maximumYes
Unity Ads SDKMobileAds via AdMob mediation13 months maximumYes
ironSource SDKMobileAds via AdMob mediation13 months maximumYes
Meta Audience Network SDKMobileAds via AdMob mediation13 months maximumYes
App Tracking Transparency (ATT)iOS onlyRecording the ad tracking consent choicePermanent (until reset)Required by Apple

3. Strictly necessary trackers

The Firebase session token is strictly necessary for authentication to function. It cannot be refused without preventing access to the service. No consent is required for this tracker (Art. 5.3 of the ePrivacy Directive).

4. Advertising trackers (consent required)

The Google AdMob SDK is used to display ads to free plan users. AdMob may collect advertising identifiers to personalize ads based on your profile and browsing behavior. AdMob uses mediation partners (Meta Audience Network, Pangle, Unity Ads, ironSource) that may also serve ads through the AdMob SDK. These partners are subject to the same consent rules.

On iOS: an App Tracking Transparency (ATT) dialog is presented when you first launch the application, in accordance with Apple's requirements. If you decline, the ads displayed will not be personalized.

On Android: consent is collected via the Google User Messaging Platform (UMP) SDK, in accordance with Google Play requirements.

5. Website trackers (meduz.app)

The meduz.app website uses the following trackers, subject to your consent via the cookie banner:

TrackerCategoryPurposeDuration
Google Analytics 4 (_ga, _gid)AnalyticsAudience measurement, understanding traffic and visitor behavior13 months
PostHog (ph_…_posthog)AnalyticsProduct audience measurement, conversion funnels and session recording (session replay)12 months
Meta Pixel (_fbp, _fbc)MarketingConversion tracking and optimization of Meta advertising campaigns (Facebook, Instagram)90 days
TikTok Pixel (_ttp)MarketingConversion tracking and optimization of TikTok advertising campaigns13 months
Firebase Analytics (Google LLC)AnalyticsAudience measurement and user behavior analysis in the app14 months

These trackers are only loaded after your explicit consent. If you decline, no analytics or marketing cookie is set. You can change your preferences at any time by clicking the "Cookie management" link at the bottom of the page.

6. Management and settings

You can manage your advertising tracker preferences:

  • On iOS: Settings → Privacy & Security → Tracking → Meduz
  • On Android: Google Settings → Ads → Reset advertising ID or opt out of interest-based ads
  • In the app: privacy settings accessible from your profile

Refusing advertising trackers does not prevent you from using Meduz. Non-personalized ads will be displayed instead.

In accordance with Article 7.3 of the GDPR, you may withdraw your consent at any time, as easily as it was given, via your device or application settings. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

7. Contact

For any questions about cookies and trackers:
[email protected]

To exercise your rights or file a complaint: www.cnil.fr

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